The Northern California Parking Resource Forum convened yesterday for an engaging day of industry discussion, welcoming both newcomers and dedicated participants who have been attending for over ten years. The forum extends sincere gratitude to the City of Berkeley and Elliott Schwimmer for providing a last-minute replacement meeting venue at City Hall, which proved to be the perfect location for productive dialogue among parking and mobility professionals.

The event concluded with a delightful rooftop lunch generously sponsored by Arrive, with special recognition to William Cai and Zack Di Salvo. The day's success underscored the value of bringing together diverse perspectives to tackle regional parking challenges.